|Overview||Industrial/Organizational Psychology||General Psychology||Social & Consumer Psychology||Forensic Psychology||Admissions||FAQs|
SOCIAL AND CONSUMER PSYCHOLOGY(SCP)SPECIALIZATION
Please note: The Social and Consumer Psychology Specialization (SCP) is a track within the General MA Psychology Program. If you are a prospective applicant interested in the SCP specialization, you should apply directly to the General MA Psychology Program and note in your statement of purpose that your interest is in the SCP track.
The NYU General Masters Degree specialization in Social and Consumer Psychology focuses on the psychological factors influencing consumer behavior, including purchase behavior, effect of social influence, information processing of product/marketing messages, motivated goal and decision making, and assessment of marketing and advertising communication effectiveness. How organizations manage brands and situational change through leadership, structure and processes is also addressed.
Core concepts in perception, memory, social psychology/cognition, motivation, self-regulation, industrial/organizational and personality psychology are applied to consumer behavior. Statistical and research methodology training is intrinsic to the field of social and consumer behavior. The unique combination of NYU’s resources to study social psychology and consumer behavior from a research perspective and to have access to courses and faculty in other departments and schools within NYU allows a student to select and prepare for multiple career directions while fulfilling the following learning objectives:
Career pathways with the Social and Consumer Psychology specialization include: marketing, market research, corporate communications, focus group facilitation and analysis, consumer awareness education, advocacy and public policy consulting, and general HR roles within product development and manufacturing companies. Students also prepare for academic research careers and doctoral studies in Social Psychology, Consumer Psychology or Business with this specialization. Note: The specialization in Social and Consumer Psychology is available as an informal track that does not appear on students' transcripts. The Department may develop a concentration that designates a formal course of study designed to meet standards set by the NYS Board of Regents. For more information on the field of consumer psychology, including career opportunities, we recommend looking into APA's Division 23, the Society for Consumer Psychology: http://www.apa.org/about/division/div23.aspx
In the context of the broader requirements of the MA program, the suggested options for a 36-credit curriculum with a social and consumer psychology specialization are listed below. Students will work individually with a faculty advisor to develop a study plan tailored to their specific career goals in this area.
Required Foundation Courses - 6
|Core A (choose one):||Core B (choose one):|
|Principles of Learning||Child Development|
|Physiological Basis of Behavior||Affective Neuroscience*|
|Cognitive Psychology||Theories of Personality|
|Sensation and Perception|
A total of 18 credits (6 courses) of electives must be taken in addition to the above Foundation, Core, and SCP-required courses. Three of these elective courses (9 credits) must be taken within the Psychology Department. The other three can be taken across other schools/departments at NYU. Exceptions require advisement permission.
In addition to completing the course requirements
students will take the Comprehensive Examination or complete a MA
A separate written comprehensive examination, similar to the one that
is given to General MA students, is offered three times a year, on the
first Fridays of the following months: October, February, and
June. The "comps" exam for the Social and Consumer Psychology
specialization requires studying from, and taking, the following 3
MA Thesis: Instead of the Comprehensive Examination, the student may seek permission to write an MA thesis. For such permission to be granted, the student must demonstrate an outstanding record of performance in his or her studies and, as a minimum, must have completed all of the core requirements with at least a B+ average in all core courses. The student must also secure the sponsorship of a full-time faculty member in consultation with the MA director.
Our Social and Consumer Psychology
all Ph.D. psychologists with academic and practical experience in the
field and include: social psychologists, business marketing, branding
and consumer psychologists; and organizational psychologists with
expertise in culture, climate and decision making.
For more information about faculty, see http://psych.nyu.edu/faculty/