Research

In 1994 I received my Ph.D. from Princeton University in the field of psychology of decision making. Since then, I have been both conducting applied research as well as teaching in academia. My specialization is in understanding the cognitive and social factors which impact people's decisions. I apply this knowledge to my work in market and opinion research, and in turn, utilize the knowledge from my applied experience to my teachings at NYU. In 1999 I founded an applied research firm called Insight Research Group that focuses on understanding how people (consumers, viewers, employees, etc) make decisions in the "real-world". I am currently particularly interested in integrating the academic literature on the psychology of decision making into the applied realm.

Contact:
Tel: (212) 343-9894

Updated