I received my Ph.D. from Princeton University in the field of Psychology of Decision Making and my B.A. in Philosophy from Tel-Aviv University. After working in a range of applied
research firms, I founded Insight Strategy Group and led the organization as CEO. The research and consulting agency specializes in identifying the underlying psychological
drivers of people’s behavior to inform marketing and branding strategies for media, technology and retail brands. Insight grew continuously for 17 years and was acquired in
2017. I thrive on integrating academia with the applied, and recently designed a course on the Psychology of Branding that examines how brands live in consumers’ minds.
Tel: (212) 343-9894