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Welcome to the Social Cognitive & Neural Sciences Lab at New York University! We are a growing team of researchers aiming to understand the cognitive and neural basis of person perception. A mere glimpse of another person elicits an enormous number of perceptions, including another's sex, race, age, emotional state, intentions, and personality characteristics. Research in the lab investigates how these split-second perceptions crystallize in the human brain. We examine how facial, vocal, bodily, and contextual cues give rise to basic perceptions of other people, as well as how these perceptions are influenced by the social cognitive factors and prior knowledge individuals bring to the perceptual process.

Research interests in the lab include the interplay between sensory perception and social cognition; the real-time evolution of social judgments; face processing and impression formation; social categorization; the perception and production of nonverbal cues; accuracy and error in person perception; and social and cultural influences on the visual system.

The lab takes an integrative and multi-level approach that incorporates insights across social psychology and the cognitive, vision, and neural sciences. Our investigations make use of a wide range of methodologies, including neuroimaging (fMRI), event-related brain potentials (EEG/ERP), real-time behavioral techniques such as computer mouse-tracking, and computational modeling. We believe this approach provides breadth in our knowledge and enhances the overall quality of the work.


Freeman Lab
Department of Psychology
New York University
6 Washington Place, Room 572
New York, NY 10003

Cartoon illustration at top-right by Danielle Laurenti.